The Bruce Keogh Report

New proposals to regulate cosmetic procedures were widely reported in the papers this week, with the Daily Mail reporting the need to "rein in cosmetic surgery cowboys", and The Daily Telegraph warning that anti-wrinkle treatments are "a crisis waiting to happen".

The stories are based on an independent review of regulations governing the UK cosmetic industry, which is worth an estimated £3.6 billion. The review was chaired by the NHS medical director, Professor Sir Bruce Keogh, who said anyone having cosmetic procedures should be better protected than at present. People carrying out cosmetic procedures should be trained to a high standard, Professor Keogh said.

The review particularly highlights concerns about non-surgical cosmetic procedures, such as:
dermal fillers (injections of an acid to reduce the appearance of wrinkles and scars)
Botox (injections of a toxin used to smooth the skin)
chemical peel (where chemicals are used to remove dead skin)
laser hair removal

Under current regulations, all of these procedures can legally be performed by anyone, whatever their level of medical training. This is in spite of the fact that, if performed incorrectly, these procedures can result in a range of complications such as burning, scarring, infection and even blindness.
The review proposes that much tighter and rigorous regulation is required for these types of non-surgical cosmetic procedures to ensure their safety.

The report points out that cosmetic interventions are a “booming business”. Cosmetic interventions include both surgical interventions such as face-lifts, tummy tucks and breast implants, and non-surgical procedures such as Botox, dermal fillers and the use of laser or intense pulsed light (IPL).

What did the cosmetic interventions review find?
The review committee gathered evidence from those working in the cosmetic procedures sector, the public, academics and international policymakers.
Their review report says that cosmetic interventions have become “normalised”, with men as well as women increasingly likely to consider them. It says advances in technology mean there is a growing range of – mainly non-surgical – interventions available.
The report also found that the industry is highly fragmented, with a range of different interest groups, product manufacturers and practitioners. It makes the case that the rapid growth of the sector means that quality control is hard to police. The existing laws have been developed in piecemeal fashion rather than systematically, the report says, with previous attempts at self-regulation by the industry deemed to have largely failed. As a result, someone having a non-surgical cosmetic procedure “has no more protection and redress than someone buying a ballpoint pen or a toothbrush”, the report points out.
The review found that dermal fillers are a particular cause for concern because anyone can set themselves up as a practitioner, with no requirement for knowledge, training or previous experience. There are insufficient checks in place on the quality of the products used during the procedure, the report says, pointing out that “most dermal fillers have no more controls than a bottle of floor cleaner”.
The report also found a need for greater protection for vulnerable people – particularly girls and younger women. It quotes a Guide Association survey that suggested younger people “see cosmetic procedures as a commodity – something they might ‘get done’”, this is attributed, in part, to the influence of “celebrities”.
The report also points out that:
Cosmetic surgery is not defined as a surgical speciality with a common qualification or an organisation responsible for setting standards.
There are no restrictions on who can carry out non-surgical procedures.
Only some of the products implanted or injected into the body are regulated as medical devices.
There is little reliable data to help people consider the risks and effectiveness of different cosmetic treatments, and consent procedures are poor.
People are often offered time-limited discounts for surgery – for example, they are given a discount if they sign a binding contract at the end of a first consultation.
What recommendations have the review group made?
The review committee’s report concludes that there are three key areas in which change is needed:
high quality care
an informed and empowered public
access to ‘redress’ in case things go wrong
High quality care
The report outlines the need for safer products, more highly skilled practitioners and more responsible providers. It calls for:
EU regulations on medical devices to be extended to cover all cosmetic implants including dermal fillers, and new UK laws to make this happen sooner
dermal fillers to be classified as prescription-only
the Royal College of Surgeons to set standards for cosmetic surgery practice and training and to issue formal certification of competence
all those performing cosmetic procedures to be registered
qualifications to be developed for providers of non-surgical procedures
surgical providers to provide patients and their GPs with proper records – and individual outcomes for surgeons to be made available on the NHS Choices website
a breast implant registry to be set up within 12 months and extended to other cosmetic devices as soon as possible, to provide better monitoring of outcomes and device safety
An informed and empowered public
The report highlights the need for people to be given accurate advice and for vulnerable people to be protected, specifically calling for:
the Royal College of Surgeons to develop a patient consent procedure for cosmetic operations that consists of several stages
the college to develop “evidence-based” patient information on cosmetic procedures, with input from patient organisations – and for these to be made available on the NHS Choices website
providers of non-surgical procedures to hold a record of their patients’ consent
existing advertising recommendations and restrictions to be updated and better enforced
financial inducements and time-limited deals promoting cosmetic interventions to be banned
Accessible resolution and redress
The report wants clear ways for people to be able to take action if anything goes wrong with their cosmetic intervention, calling for:
the role of the Parliamentary and Health Service Ombudsman (the current role of which is to investigate patient complaints within the NHS) to be extended to cover the whole private healthcare sector including cosmetic procedures of all kinds
all individuals performing cosmetic procedures to be required to have adequate professional indemnity cover
surgeons working in this country, but who are insured abroad, to have indemnity insurance that is “commensurate with similar UK policies”
insurance products to be developed to cover the failure of products and certain complications of surgery
If you are considering a surgical procedure, such as breast implants, your GP is often the best person to contact first. As Professor Simon Kay, consultant plastic surgeon and member of the British Association of Plastic, Reconstructive and Aesthetic Surgeons (BAPRAS) explains, “your GP knows the local situation, such as who is a well-established surgeon”.
Make sure you get as much information as you can about the surgery, its potential risks, its perceived benefits and any other relevant information before consenting to surgery. Read more about choosing a cosmetic surgeon.
If you are considering a non-surgical cosmetic procedure, it is important to realise that some people offering these types of treatment may not be medically qualified. The Treatments You Can Trust (TYCT) register can tell you about the qualifications of the provider.

Links To The Headlines
'Cosmetic crisis' waiting to happen. BBC News, April 24 2013
Q&A: Cosmetic review. BBC News, April 24 2013
Cosmetic surgery crackdown is needed, says NHS medical director. The Guardian, April 24 2013
Anti-wrinkle treatments are a 'crisis waiting to happen', review finds. The Daily Telegraph, April 24 2013
Calls for tighter regulation for cosmetic surgery. ITV News, April 24 2013

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Our Aesthetic Practitioner, Dr Lise Baekgaard, is a member of the IHAS Treatments You Can Trust Register

Environ Focus Hydrating Serum

Why is Hyaluronic Acid good for skin?

Hyaluronic acid plays a critical role in the production of collagen, the most abundant protein in the body. Collagen’s main function is to sustain tendons, skin and cartilage. It provides integrity, firmness and elasticity to their structures. Maximizing collagen levels will keep skin supple.  Because of this, maintaining  body levels of hyaluronic acid is not only desirable for keeping moisture levels up, but also to keep collagen synthesis up, helping to provide an anti-aging effect on skin, as it remains supple and resistant to wrinkles and fine lines.

Where and how is it used?

It comes in several different forms, but the quickest way to make a difference to the skin on the face and neck is to apply it directly. It can be used as a home treatment - it's absorbed more readily when it's applied as a serum - and in-salon treatments that use technology to infuse a high-grade Hyaluronic Acid Serum, such as ENVIRON'S Ionzyme Focus Hydrating Serum.

What are the benefits?

Hyaluronic Acid holds up to 1000 times it's weight in water, resulting in super-hydrated skin, a visible reduction in lines and wrinkles, and a smoother, firmer complexion.

Is it safe?

As Hyaluronic Acid is naturally present in the human body, it is readily accepted and metabolised in the skin, to produce the anti-ageing and collagen-boosting benefits that give our skins radiance and a youthful glow.

Using a Hyaluronic Acid Serum at home.....

Applying the serum to the face and neck in conjunction with your normal moisturiser will produce the best results. Results from using a Hyaluronic Serum can be significantly boosted by using a cosmetic dermal roller such as the Environ Cosmetic Focus CIT roller. The roller produces thousands of tiny holes in the stratum corneum (top layer of the skin) to allow deeper penetration of the serum and moisturising products.

In-salon treatments.....

Hyaluronic Acid Serum facials in salon allow the therapist to use technology such as ultrasound to infuse the serum deeply into the skin, where it will be active for much longer, and have a more direct effect on the skin cells and hydration levels. This facial can be applied in a short series of treatments, to produce long-lasting hydration and tightening of the skin - ideal for weddings and special occasions when you need to look your best.

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Contact Waters Edge Clinic for more details

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Smooth Affair Skin Primer

Is it worth using a skin primer?

We've all read or heard about skin primers, and there seem to be many different types out there, so how do you choose one? Do you really need one? What do skin primers do?

Let's start with the last question first! What do skin primers do?

There may be a lucky few of you who have flawless skin, without imperfections. If that's you, that's great, and you probably don't need a primer. For the rest of us, however, a flawless complexion isn't something we can achieve without a little help.

Skin primers are designed to 'perfect' or 'smooth' the skin's appearance, and are generally used under make up so that it sits more evenly on the skin, and doesn't highlight any flaws. Even those of us with a good complexion can benefit from using a quality skin primer, as they contain ingredients that will help to condition and hydrate the skin, making for an even better appearance.

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Honeysuckle Extract helps to purify the skin.

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Spring Clean Your Skin!

HOW'S YOUR SKIN LOOKING?

Does your skin need a spring clean? Now that we are moving into the warmer weather, dare you bare - or are you still covering up that dull, winter complexion?

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For best results, a course of 6 facials is recommended to reveal fresher and younger-looking skin. Just as well that we have a fantastic 3 - for - 2 offer on these amazing facials that really produce results from day one!

Offer closes on 30th April 2013

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