Within the past few days it's come to our notice that anti-ageing and skin perfecting products have been a talking point in the media. An article appeared in a Sunday supplement about scientific approaches to skincare, and the topic featured in a recent Radio 4 Woman's Hour debate.
It seems that there is a rising tide of awareness about 'high-tech' skincare, and equally, some confusion about which products contain the best anti-ageing components, and whether they deliver all that they promise.
The Woman's Hour debate featured a banned L'Oreal advertisement featuring Rachel Weisz. It was successfully argued that the ad was misleading due to the fact that Miss Weisz's image had been 'enhanced' or airbrushed to depict the level of skin smoothing effects that the product was supposed to deliver. This was challenged by L'Oreal, saying that they had all the scientific evidence to back up their claims; and indeed any skincare manufacturer making these types of claims now has to provide substantial clinical proof of it's product's effectiveness.
We must make clear here that the banning of the advertisement wasn't about the effectiveness of the product, but refers to the enhancing of the pictures to sell it.
L'Oreal and many other companies invest huge sums of money in research and development of new products - reputedly, L'Oreal invests around £545m a year in scientists working in research centres around the world.
As a practitioner, the recurring comment that I hear from clients is that before they started to use Environ Skincare, they were completely baffled by the amount of products on offer, and what they were supposed to be using for their particular skin concerns. This is completely understandable; just walk into any beauty department in a store, and you are faced with endless choices, all claiming to be the best, most effective product available for turning back the clock.
If you're looking for serious results from your skincare products, then you need to be looking for a cosmeceutical product. These types of products are far more active than products you can buy 'off the shelf' and are only available through qualified and trained practitioners.
A cosmeceutical product such as Environ will have a positive effect on your skin. The main active ingredients in Environ skincare are vitamins - A, E and C.
A is your skin's best friend! Why? It's easily metabolised by your skin, and it's anti-oxidant properties neutralise harmful free radicals that can cause tissue and cellular damage. The damage to tissues and cells leads to skin breakdown and premature ageing. It's also proven to reverse damage already caused to skin cells.
A Cosmeceutical product will make your skin look younger because it's a scientifically proven formulation, such as Environ, but its not available 'off the shelf', and you need advice on how to build up the levels of vitamins that you are applying to your skin.
Want better, younger looking skin? Then find a qualified skin practitoner, get some advice, and start using a product that will give you seriously good results!
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